You first start your little business, you tend to focus on family and friend who you can market your product to on social media. The next level of your business will usually be friends of your family and friends wop have discovered your business through word of mouth and through recommendations from your family and friends and from their your customer base will get bigger. Word of mouth is no doubt the best way to get the word out about your business and you can grow your business to massive proportions through word of mouth alone but the catch is that you will need to rely on the speed of word of mouth which is not always in your control. You will need to rely on someone telling someone else and so on, which is something that you cannot always guarantee.
Advertising and investment
However, there comes a time when you want to move away from simply depending on word of mouth advertising and take the growth of your business in to your own hands. Once you have made a little money from your business, you can start to think about actually investing money in advertising your products. To begin with, you will need to start looking for an PR agency, a social media agency and a pr agency. Surry Hills has many agencies that will handle all three of these aspects for you as a package deal for a lower fee. When choosing your advertising agency, make it a point of looking at some of the advertising that they have done prior to this and look at the results that they have achieved. For the most part, these advertising agencies will be able to show you the exact numbers and statistics of the growth of the business as a result of the advertisement that they have done.
In order to achieve the best results, during your search, you might want to find a PR firm in Sydney. Bondi has quite a few of these and they will be able to give your business a lot of attention unlike the bigger firms because these smaller agencies have fewer clients allowing them to focus more on each individual business that they are working on.
Alternatively, if you are in a position to hire someone and pay a salary, you could even hire your own PR and advertising person who has experience working in a PR firm to handle your businesses PR and advertising in house. This may actually be cheaper for you on the long run.